He shows founders and experts how ideas spread on YouTube.
First given at Creator Leaders in September 2026. Saf’s notes from four years growing educational channels.
Standing out has never been harder. This talk shows your audience how.
If they don’t click, they don’t watch. Familiar but different: open a curiosity loop and offer a clear value proposition.
What can you say that nobody else can?
Videos run 51% longer than in 2020, and people now watch on the TV.
If AI can summarise your video, why was it a video? Taste, judgement and lived experience are what people return for.
A talking point script with engineered rehooks.
Three questions to ask before anyone hits publish.
Three stages in 2026, from Tallinn to Dubai.
TallinnMain stage. The Anatomy of a Viral Idea.
NewcastleEurope’s largest sales and marketing conference.
DubaiThe Playbooks Behind $10 Million YouTube Channels. Watch the full talk →
Safwaan Mohammed is an entrepreneur and YouTube strategist, trusted by founders like Daniel Priestley, Ali Abdaal and Chris Donnelly to turn their channels into businesses. His work runs from title psychology to retention analysis.
He joined Ali Abdaal’s company as a video editor and left two years later running sales and marketing. He now builds channels for founders through Talking Heads Media.
I tried really hard to keep him, but he was always destined for the entrepreneurial life.
Here’s what the work did for the founders behind them.
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Tell us the event, the date, the city and the size of the room.
Email to book Saf assistant@talkingheads.media